An Unbiased View of Johnnie Walker Blue Label Ultra
An Unbiased View of Johnnie Walker Blue Label Ultra
Blog Article
The Ultra bottle is the results of a five-calendar year quest by Johnnie Walker’s operator, Diageo, to find the most sustainable and lightest packaging attainable though retaining the luxury aura in the franchise and its Unique blend of whiskies, which include things like ultra-exceptional Oban, Brora, Royal Lochnagar, and several ghost distilleries.
Precise personal savings could be challenge and merchandise dependent, but generally, impartial research clearly show that, all else equal, For each and every gramme of glass decreased Meaning over 50 % a gramme a lot less carbon emissions in manufacturing.
Johnnie Walker’s 5 years of investigation and improvement have intended the awareness acquired is currently being used across the selection of Diageo merchandise.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals
We hope that our discoveries will have a positive impact throughout the broader sector and support find out new prospects for lighter, reduced carbon packaging options.”
This new, lightweight bottle is often a thing of exquisite elegance; but far more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We will proceed making use of these learnings across our selection, getting extra progressive strides as we glance to the way forward for Scotch.”
In addition to external glass makers, the model rethought all facets of how the bottle is created, produced and transported: from hand-blowing the glass, to employing a teardrop form which, for the first time ever, meant reforming the enduring Johnnie Walker square bottle.
Johnnie Walker Blue Label Ultra may be the manufacturer’s lightest 70cl Scotch whisky glass bottle thus far also to the very best on the model’s knowledge and analysis, the earth’s lightest 70cl Scotch whisky glass bottle2 . The look requires bold strides and dares to experiment by using a recognised paradigm of luxurious.
Designed by way of a examination-and-understand design with external glass makers, this light-weight-fat bottle encompasses a handblown teardrop condition that reimagines Johnnie Walker's legendary sq. structure, exemplifies the future of lightweight, and will help discover new options for lighter, lower carbon packaging choices.
“We didn’t website understand what we had been going to have the ability to realize once we set out to push the boundaries of luxurious, and the result is something that many reported wouldn't be doable.
Diageo has mentioned that the “Formerly claimed ‘lightest body weight scotch whisky bottle’ was released by a UK retailer and weighed close to 298 grams.”
With less than 888 bottles launched globally, Each individual bottle is independently numbered and introduced within a luxurious collector’s situation.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals
In whisky packaging, luxurious typically signifies significant—Consider thick bottles with hefty stoppers that double as trophies with a shelf. Johnnie Walker would like to upend that wondering and embrace the Idea that lithe is high-class.
Sure—this collectible version is usually requested online and transported securely in your door with signature affirmation.
Your payment details is processed securely. We do not retailer credit card particulars nor have access to your credit card facts.
Johnnie Walker set out to progress the spirits sector by experimenting with lightweight glass for its luxurious whiskies, influenced through the development to 'sensitive' as an alternative to 'large' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.